What It’s Really Like on an Interiors Photoshoot

All the elements and artistry coming together for the perfect interior design shot.

Today’s post is really exciting for two reasons:

One, I’ve wanted to share a behind-the-scenes look at interiors photography forever, and today we’re finally doing it.

But more importantly, I get to share two incredible artists with you. Two women who’ve partnered with me for over half a decade, and whose work is so instrumental in the success of my interior design studio.

Left: Flower arranging is just one of dozens of talents Gena brings when styling for an interior design photoshoot. Right: Finished photo by Meghan Beierle-O’Brien.

Because the truth is: interior styling and photography have the power to make or break an interior designer’s success.

Left: Finished photo by Meghan Beierle-O’Brien. Right: It’s not rare for Meghan to cram herself into a closet or tiny corner to get the perfect angle for a shot.

It doesn’t matter how talented the designer is. If that work isn’t expertly translated from a 3D space into a 2D photograph — one that tells a compelling story for the viewer — no one (other than the homeowner themselves) will experience your work, and your brand won’t grow.

So I am forever grateful to have stylist Gena Sigala and interiors photographer Meghan Beierle-O’Brien by my side. Their work has been featured in top industry publications including Luxe, Elle Decor, and House Beautiful, and they’ve partnered with brands like Crate & Barrel, The Container Store, and Bloomingdale’s.

Left: Finished photo by Meghan Beierle-O’Brien. Right: Gena, Meghan, Patrick and crew making final adjustments before taking the shot.

Today, we’re chatting with Meghan and Gena and revealing what it’s really like on an interiors photoshoot. (Full disclosure: there’s a ton of creative collaboration and a fair amount of duct tape.)

Read the full text at Ulterior/Interior.

Until next time,

XO,
PE

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