Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants. – Karl Lagerfeld
Ok, it’s been almost a full year since we’ve been quarantined. It’s time to retire those sweatpants and get back in the game.
Do you have an important meeting you need to go to? A luxurious home you need to show? Now’s the time to look the part. It not only instills confidence, but it also helps to build your brand. You only have a moment to make a first impression, so the proper clothes can help. My motto is: Dress like like the house you’re showing. My brand as a Realtor involves the theory of looking like the house that I’m selling. What better way to market a place than to look like I live there right from the moment that I open the front door. Fashion is the immediate element that conveys the lifestyle you are marketing. This concept takes staging to the next level. But it takes a strategy to get there.
Pinterest can help to define your look. Whenever I see an inspirational outfit, I pin it. There are definitely certain people that I gravitate towards.
When looking for styling techniques for women, I find inspiration through Jenna Lyons. Jenna’s claim to fame is that she is the former Creative Director and President for J. Crew. She has nailed the art of combining high end dressy pieces with a more relaxed type vibe. For mens styling, I follow this model; Andrea Melchiorre –he is known for his European sensibility. Andrea is not afraid of mixing in rich color and timeless classics. The one company he often highlights is Saveone.
I personally like to sort my clothes by color and type. Let’s take a peak into Jenna’s closet and see how a pro does it. One trick to elevate a look and give it personality – add a fun pair of shoes. Jenna is 6′ tall, but does not hesitate to sport a high heal.
Now to keep it organized and switch up the wardrobe, I created my own personal look book. When I get up in the morning, I don’t want to have to re-invent an outfit, I simply click open LPWardrobe and wear what fits my mood. It’s almost like I’m online shopping from my own closet.
Lastly, it’s all about the fit. You can have on a $1 million outfit, but if it doesn’t fit you right, it will definitely show and won’t look like much at all. I can’t stress this enough -invest in a good tailor for your clothes. It makes all the difference in the world.
Bottom line…you don’t need a huge wardrobe or even an expensive one. You can get by with some classic pieces and pull inspiration from people that have the look you’d like to mimic. For me, it’s like a hobby. I’m constantly checking out new fashion trends. My go-to outfit theme is to wear one item that pops; be it a red necklace, a fur trimmed collar, or a leopard jacket and then combine it with a pair of skinny jeans and high heals. For men, I like to see some color – rust pants for instance with a crisp white shirt and a rich suede jacket.
Don’t be afraid to stand out and reveal the person you imagine you can be. Clothes have more impact that you think. Invest in yourself. Set aside those sweatpants.Be the brand you want to be! But most of all…be memorable!
And follow My LA Lifestyle & stay connected!
Photo credits: Jenna Lyons: Marie Claire, Andrea Melchiorre Instagram, Jenna Lyons Allure Magazine video, dress taylor: life is beautiful website.