Back to the Basics

Having been a Realtor for over 20 years, I’ve seen trends come and go.  Instead of chasing the latest trend, stick to the tried and true…the basics.  Why is it that some homes just have that certain appeal that people are drawn to?  Believe it or not, there are easy guidelines that you can apply.  I’m all about the basics when it comes to getting you to the finish line.  Here are some helpful tips…

Detach already. If you’ve already come to the realization that the best thing to do is sell, then follow through and do something about it.  I do believe houses have energy and when the owners release themselves mentally, they’ve made the first step.

Look at your place with fresh eyes. Would you be drawn to it just driving by? Does it have that cheerful front entry that makes you feel good? If not, change it.

No personal pictures. They are not allowed. Your house should be the stand out, no distractions. You want any potential buyers to be able to picture themselves in the home.

“Cleanliness is next to Godliness.”  Each time you open that door it is a first impression for someone, so make it a good one. Seeing a “messy” home equates to  lack of pride and quite possibly other neglected problems in the house.  Clean windows represent a clean house.  That goes for homes and restaurants in my book.  It just makes it look better and people always walk towards them for some reason.


Hire a stager.  You are selling a lifestyle and an actual dream for someone so treat it as such. And yes, Stagers are well worth the money. They know how to neutralize the house so that it appeals to the masses, they have resources for those “honey do” items that just never got done, they know how to stack those books and what colors to use, and they have those cool items that draw people in.

Choose the right Realtor.  Your agent needs to be present, professional, a skilled negotiator and a marketing Guru to boot! This is the most important element of the mix for it can make or break the deal. Choose wisely. Your Realtor is a direct reflection of you and your house.

Pricing is key. Work with the Realtor, but let them be your guide on the listing price. We too want to get it sold at the highest possible price, but a grandiose listing price without the comps to back it up just equates to a waste of time and creates history on the open market – too many days on the market and the vultures start to circle.

It takes a village. Surround yourself with a solid team so you can have a positive outcome and also enjoy the process.  You have to learn to trust the team and let go.  Say “yes” to  the the help that’s being offered.  You can’t do it alone.

No decision on selling is actually a decision. The process to sell isn’t as daunting as it sounds. I personally find it enjoyable to see a house transform and the deal evolve. It’s almost as if a symphony conductor steps in and the music begins.  Here’s to seeing you at the finish line!

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photo credits: Laura Pardini/Shawn Ferjanec

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