Bringing Brand to Life

By:  Jeff Brown - Event Planner
Contributor's Website:  Brown Hot Events

Live your brand! – we preach it all the time.

And who wants to live a BORING life? We beg our corporate clients to let us bring their brand to life in unexpected, unconventional ways within their event experiences. With all due respect to corporate logo guidelines (sigh, and another sigh), let’s just say BrownHot isn’t a fan of pullup posters and logo’d neon signs.

Find your box, then go way outside, like this:

Imprint interesting brand art on large, overscaled surfaces like glass patio walls surrounding the pool. 



Support the local seamstress community and custom-embroidery an event canopy with branded elements and imagery


Or take the “in your face” route and distribute your brand via edible icy delights upon guest arrival, or perhaps “liquid warmth” at guest departure. First and last impressions are the best impressions to make! 


Wear your brand in imaginative ways – via the local tattoo artist, or amidst the ever-noticeable waitstaff.



And for the really big splash, consider one of the following logo tricks:

DRIVE IT! 


SNUGGLE IT! 


BLOOM IT! 


Live life loud!



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Contributor's Website:  Brown Hot Events

Image Credits:  Claire Barrett Photography
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